Jada Moody — Brand Marketing Specialist

About

"Marketing is the art of making someone feel like they've found exactly what they were looking for."

I'm a brand manager at CS DISCO — an AI-powered litigation software company — with a track record of building bold, industry-first campaigns in legal tech. My work spans content strategy, video production, rebrands, and go-to-market — with results that include Ad Age recognition, a 10X SQL increase, and two pioneering content series that set new benchmarks on LinkedIn.

I studied Marketing Advertising Strategy at Texas A&M's Mays Business School, with a minor in Cyber Security. I care about brand consistency, creative risk-taking, and the kind of storytelling that earns loyalty rather than just attention.

Brand Strategy

Content & Copywriting

Go-To-Market Strategy

Campaign Management

Competitive Analysis

Digital & Social

Experience

Feb 2025 — Present

Brand Manager

CS DISCO · AI-Powered Litigation Software · Austin, TX

Executing brand strategy and positioning across go-to-market teams at an AI-powered litigation software company. Supporting integrated campaigns and events with agencies and partners, conducting competitive research, and tracking performance metrics in collaboration with sales, product, and customer success. Produced a series of AI product demo videos showcasing DISCO's suite of tools — content that drove organic reach across LinkedIn, TikTok, and YouTube and brought a technical product to life for legal audiences.

Brand StrategyGTMAI ProductsDemo VideosLegal Tech

Jul 2023 — Feb 2025

Content Strategist & Producer

CS DISCO · AI-Powered Litigation Software · Austin, TX

— Between Two Firms and Elevator Upload — pioneering awareness-level motions in a saturated legal tech market. Achieved avg. 5K impressions and 6.09% engagement on LinkedIn. Produced AI product demo videos that gained traction across TikTok, LinkedIn, and YouTube.

Content SeriesVideo ProductionLinkedInBrand Awareness

Jun 2022 — Jul 2023

Associate Brand Manager

CS DISCO · Austin, TX

Co-led the Law Better rebrand with the CMO, introducing a brand character that more than doubled demand gen performance — driving a 10X increase in SQLs vs. prior Q1. Oversaw DISCO's first-ever TV commercials, earning Ad Age Editor's Pick and a DRUM Awards B2B finalist nod.

RebrandTV AdvertisingAd AgeDemand Gen

Jun 2022 — Jul 2023

Creative Services Coordinator

CS DISCO · Austin, TX

Built an automated intake and project management process in Asana, reducing turnaround time by 25%. Developed reporting dashboards to track workload and campaign efficiency, and sourced vendors for digital and non-digital brand activations.

AsanaProject ManagementOpsReporting

Aug 2020 — Jan 2022

Freelance Marketer

Self Employed · College Station, TX

Developed marketing strategies for small businesses including logo design, website creation, and paid digital campaigns on Facebook and Google — resulting in a 30% increase in exposure for clients.

FreelancePaid SocialSmall BusinessGoogle Ads

Selected Work

Featured Project

Brand Transformation · CS DISCO Wolf Olins Agency

Rebuilding DISCO's Value Proposition from the Ground Up

Worked alongside the Senior Director of Brand and CMO — in partnership with global brand agency Wolf Olins — to lead a company-wide brand transformation. The initiative moved DISCO from a product-focused identity to a customer-centric business model, redefining who DISCO is for and why it matters.

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Value Prop Rebuild

Rebuilt DISCO's core messaging architecture from the ground up with Wolf Olins, shifting from feature-led to outcome-led positioning.

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Customer-Centric Model

Facilitated the strategic shift to a customer-first business model — influencing how product, marketing, and CS aligned around the customer journey.

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Community Building

Drove the creation of community-building initiatives designed to deepen relationships with legal professionals and create lasting brand affinity.

Brand Strategy Wolf Olins Value Proposition Customer-Centric Community C-Suite Collaboration

↗ Read Press Release

Global

Agency Partnership
Wolf Olins

C-Suite

Direct Collaboration
CMO + Sr. Director

Full

Business Model
Transformation

AI Product · CS DISCO 5 videos

DISCO AI — Product Demo Series

Produced a suite of AI product demo videos bringing DISCO's litigation technology to life for legal audiences — content that drove organic reach across LinkedIn, TikTok, and YouTube.

Content Series · CS DISCO 3 episodes · avg 5K impressions · 6.09% engagement

Between Two Firms

Launched this industry-first content series to pioneer awareness-level motion in a saturated legal tech market. Validated LinkedIn as a repeatable brand driver with strong engagement benchmarks.

TV Campaign · Ad Age Editor's Pick · DRUM Awards Finalist 2 spots

Lady J — Brand Campaign

Co-led the Law Better rebrand with the CMO, introducing Lady J — a brand character no competitor had attempted. The campaign more than doubled demand gen performance, drove a 10X increase in SQLs, and earned Ad Age recognition. One spot was dedicated to Jada by her team.

JADAMOODY