Brand Specialist · DISCO · New York, NY
JADA Moody.
I build brands bold enough to be remembered — the kind that put a golden statue in a toga and make a whole industry stop scrolling.
See the Work →Scroll
I build brands bold enough to be remembered — the kind that put a golden statue in a toga and make a whole industry stop scrolling.
See the Work →Brand Specialist at DISCO — an AI-powered litigation platform — where I turned a complex SaaS product into a category-defining brand. I don't do safe campaigns. I build the kind of work that earns award nominations, breaks benchmarks, and makes competitors rethink their entire strategy.
Studied Marketing Advertising Strategy at Texas A&M's Mays Business School, minor in Cyber Security. My edge: I understand the technology I'm marketing — which means the strategy goes deeper than the surface.
B2B brands don't do this. That was the point. We gave a litigation software company a fearless brand spokesperson — Lady J — a character built from scratch that no competitor would dare attempt. The result wasn't just a campaign. It was a category shift.
An original video series putting legal tech in conversation — blending brand storytelling with thought leadership to engage DISCO's audience.
A value proposition rebrand that redefined how DISCO communicates its core promise — shifting from product features to a human-centered narrative built around the litigator.
Read Press Release →A suite of AI product demo videos bringing DISCO's litigation technology to life for legal audiences.
Executing brand strategy and positioning across go-to-market teams. Led the With You in Every Case value prop rebrand — repositioning DISCO around a human-centered narrative. Manages integrated campaigns, agency partnerships, competitor research, and brand compliance across all marketing materials.
Launched two industry-first content series — Between Two Firms and Elevator Upload — pioneering awareness-level motions that cut through a saturated legal tech market. Between Two Firms averaged 5K impressions and 6.09% engagement on LinkedIn. Produced AI product demos that gained traction across TikTok, LinkedIn, and YouTube. Managed end-to-end production and owned the full video content budget.
Co-led the Law Better rebrand alongside the CMO — introducing Lady J, a bold brand character no competitor had attempted. More than doubled demand gen performance, drove a 10× increase in SQLs, and earned Ad Age Editor's Pick and a DRUM Awards B2B nomination. Oversaw DISCO's first-ever TV commercials, presented strategy at company all-hands, and managed paid social, CTV, and programmatic testing across Q3/Q4.
Built an automated intake and project management process in Asana that reduced creative turnaround time by 25%. Developed reporting dashboards to track workload and campaign efficiency. Sourced vendors and managed experimental creative assets across digital and non-digital brand activations.
Developed marketing strategies for small businesses — logo design, website creation, and brand write-ups. Ran paid digital campaigns on Facebook and Google, resulting in a 30% increase in client exposure.
If you're building something that needs to be bold, different, and impossible to ignore — let's talk.